Push Advantages
- Push technology can reduce the burden of acquiring data for tasks
in which there is a large information flow. Push technologies
improve efficiency by downloading information to a user's system
in a scheduled fashion so that it can be rapidly viewed, thereby
eliminating the risk of the user never viewing the updated information.
The user always has the latest information. No longer do users
have to search for the information.
- Push technology can reduce the burden of acquiring data for tasks
where occasional, time-critical data must receive immediate attention.
- Businesses are able to target users with more precision, focusing
on those who are more likely to benefit from their products or
services.
- Automatic downloading of software upgrades and fixes is a way
to deliver software faster and, at the same time, reduce the costs
associated with packaging and selling through the retail channel.
A key factor in allowing such distributed services is a security
system applicable on either side of a firewall.
- Only new and changed information has to be sent to the computer,
so access to the Internet and download time is minimised.
- The software is run on the client side, minimising processor use
of company’s WWW servers. Servers can use more processor time
for data production rather than the processing of numerous client
requests and the transmission of much data over the network. Servers
can better manage the amount of data transferred over the network.
- Response time is generally quicker because the information is
on a local computer, not on a remote server.
- Because push applications run mostly on the client side, users
can more easily protect their privacy. In many push applications
the user profile and the log information about the user's behaviour
are stored in the user's computer. An ordinary WWW application
stores this data in the content provider’s database.
- Push technology enables intelligent information filtering based
on personalised user profiles describing required information
needs.
- When some data must be provided to employees in compliance with
laws, company rules, health and safety and quality control, push
technology can help here if combined with some mechanism for reporting
when users have spent sufficient time assimilating the received
information.
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